Concept design for a line of direct-to-consumer herb and spice supplements.

A global leader in flavor, McCormick has over 130 years of experience sourcing herbs and spices from farmers across the world. Recognizing the underleveraged health benefits of these ingredients, and driven by a desire to expand beyond the kitchen, McCormick's in-house brand accelerator partnered with Egg Strategy to expand their portfolio into the wellness space.

Guided by existing R&D initiatives, a product concept was created for a direct-to-consumer supplement brand that supports health and wellness through the power of herbs and spices. Anticipating a phased approach to product development, our team adapted a sprint mentality to the brand design, proposing a 'MVP brand' for launch that would give room for the visual identity to adapt as the brand grows.