A brand identity for a new approach to wellness.

Mind Body Project is a first-of-its-kind meditation and HIIT studio in New York City, founded with the idea that a single class experience can make both the mind and body strong.

Bringing the brand’s positioning to life, the visual system sets the stage for an experience that is simultaneously calming and energizing. Infusing symmetry into the graphic language reflects the harmony between body and mind, with elements intentionally given the room to breathe. Woven throughout the design of the studio, the visual language is both modern and warm, elevated and accessible.