A visual identity that brings clarity to a journey of growth.

Sarah Caliendo Coaching

Sarah Caliendo is a certified leadership and team coach, passionate about helping people become the best version of themselves. Practicing an approach she calls "whole self coaching," Sarah partners with her clients to enhance their well-being across all facets of their life — not just their professional journey.

Sarah's visual identity needed to reflect the warmth and support she conveys so naturally. A palette rooted in earthy greens reflects her commitment to help her clients grow, while a clean, geometric graphic language reflects the clarity she brings to her work. 

+ Visual Identity
+ Website
+ Collateral